:root {
  --bg: #faf8f4;
  --bg-alt: #f0ede7;
  --fg: #1c1917;
  --fg-muted: #78716c;
  --accent: #1a4a3a;
  --accent-light: #e8f0ec;
  --accent2: #d97706;
  --accent2-light: #fef3c7;
  --border: #e2ddd7;
  --font-display: 'Fraunces', Georgia, serif;
  --font-body: 'DM Sans', system-ui, sans-serif;
}

* { box-sizing: border-box; margin: 0; padding: 0; }

body {
  background: var(--bg);
  color: var(--fg);
  font-family: var(--font-body);
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

/* HERO */
.hero {
  padding: 80px 48px 72px;
  border-bottom: 1px solid var(--border);
}
.hero-grid {
  display: grid;
  grid-template-columns: 1fr 340px;
  gap: 64px;
  max-width: 1200px;
  margin: 0 auto;
  align-items: start;
}
.hero-eyebrow {
  display: inline-block;
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--fg-muted);
  margin-bottom: 20px;
}
.hero-headline {
  font-family: var(--font-display);
  font-size: clamp(32px, 4.5vw, 52px);
  font-weight: 600;
  line-height: 1.12;
  color: var(--fg);
  margin-bottom: 24px;
  letter-spacing: -0.01em;
}
.hero-sub {
  font-size: 18px;
  color: var(--fg-muted);
  line-height: 1.65;
  max-width: 540px;
}
.hero-right {
  display: flex;
  flex-direction: column;
  gap: 16px;
  padding-top: 12px;
}
.hero-stat-card {
  background: var(--accent);
  color: #fff;
  border-radius: 16px;
  padding: 28px 28px 24px;
  display: flex;
  flex-direction: column;
  gap: 8px;
}
.stat-number {
  font-family: var(--font-display);
  font-size: 48px;
  font-weight: 700;
  line-height: 1;
  letter-spacing: -0.02em;
}
.stat-label {
  font-size: 13px;
  color: rgba(255,255,255,0.72);
  line-height: 1.45;
}

/* PHILOSOPHY */
.philosophy {
  padding: 80px 48px;
  background: var(--accent);
  color: #fff;
}
.philosophy-inner {
  max-width: 760px;
  margin: 0 auto;
}
.philosophy-label {
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: rgba(255,255,255,0.5);
  margin-bottom: 20px;
}
.philosophy-headline {
  font-family: var(--font-display);
  font-size: clamp(26px, 3.5vw, 40px);
  font-weight: 600;
  line-height: 1.15;
  margin-bottom: 24px;
  letter-spacing: -0.01em;
}
.philosophy-body {
  font-size: 17px;
  color: rgba(255,255,255,0.8);
  line-height: 1.7;
  margin-bottom: 32px;
}
.philosophy-tagline {
  font-family: var(--font-display);
  font-size: 22px;
  font-weight: 400;
  font-style: italic;
  color: rgba(255,255,255,0.9);
  line-height: 1.5;
  border-left: 3px solid var(--accent2);
  padding-left: 20px;
}

/* PILLARS */
.pillars {
  padding: 80px 48px;
  border-bottom: 1px solid var(--border);
}
.pillars-header {
  max-width: 1200px;
  margin: 0 auto 52px;
}
.pillars-eyebrow {
  display: inline-block;
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent2);
  margin-bottom: 12px;
}
.pillars-title {
  font-family: var(--font-display);
  font-size: 36px;
  font-weight: 600;
  letter-spacing: -0.01em;
}
.pillars-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 2px;
  max-width: 1200px;
  margin: 0 auto;
  border: 1px solid var(--border);
  border-radius: 20px;
  overflow: hidden;
}
.pillar {
  background: var(--bg);
  padding: 40px 36px 36px;
  border-right: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
}
.pillar:nth-child(2n) {
  border-right: none;
}
.pillar:nth-child(3),
.pillar:nth-child(4) {
  border-bottom: none;
}
.pillar-icon {
  color: var(--accent);
  margin-bottom: 20px;
}
.pillar-name {
  font-family: var(--font-display);
  font-size: 20px;
  font-weight: 600;
  margin-bottom: 12px;
}
.pillar-desc {
  font-size: 15px;
  color: var(--fg-muted);
  line-height: 1.6;
  margin-bottom: 16px;
}
.pillar-topics {
  font-size: 12px;
  color: var(--fg-muted);
  font-weight: 500;
  letter-spacing: 0.03em;
  opacity: 0.7;
}

/* PLAYBOOK */
.playbook {
  padding: 80px 48px;
  background: var(--bg-alt);
}
.playbook-inner {
  max-width: 1200px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 64px;
  align-items: center;
}
.playbook-label {
  display: inline-block;
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent2);
  background: var(--accent2-light);
  padding: 4px 10px;
  border-radius: 20px;
  margin-bottom: 16px;
}
.playbook-title {
  font-family: var(--font-display);
  font-size: 36px;
  font-weight: 600;
  margin-bottom: 16px;
  letter-spacing: -0.01em;
}
.playbook-body {
  font-size: 16px;
  color: var(--fg-muted);
  line-height: 1.65;
  max-width: 520px;
  margin-bottom: 28px;
}
.playbook-items {
  display: flex;
  flex-direction: column;
  gap: 12px;
}
.playbook-item {
  display: flex;
  align-items: center;
  gap: 12px;
  font-size: 15px;
  color: var(--fg);
  font-weight: 500;
}
.playbook-check {
  background: var(--accent);
  color: #fff;
  border-radius: 50%;
  width: 22px;
  height: 22px;
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
}
.playbook-badge {
  background: var(--accent);
  color: #fff;
  border-radius: 24px;
  padding: 36px 40px;
  text-align: center;
  min-width: 220px;
}
.playbook-badge-title {
  display: block;
  font-family: var(--font-display);
  font-size: 22px;
  font-weight: 600;
  margin-bottom: 6px;
}
.playbook-badge-sub {
  display: block;
  font-size: 13px;
  color: rgba(255,255,255,0.65);
}

/* CLOSING */
.closing {
  padding: 96px 48px;
  background: var(--fg);
  color: #fff;
}
.closing-inner {
  max-width: 900px;
  margin: 0 auto;
  text-align: center;
}
.closing-headline {
  font-family: var(--font-display);
  font-size: clamp(26px, 4vw, 46px);
  font-weight: 600;
  line-height: 1.15;
  margin-bottom: 24px;
  letter-spacing: -0.01em;
}
.closing-body {
  font-size: 18px;
  color: rgba(255,255,255,0.65);
  line-height: 1.65;
  margin-bottom: 40px;
}
.closing-final {
  font-family: var(--font-display);
  font-size: 28px;
  font-weight: 400;
  font-style: italic;
  color: rgba(255,255,255,0.85);
  line-height: 1.5;
}

/* FOOTER */
.footer {
  padding: 40px 48px;
  border-top: 1px solid var(--border);
}
.footer-inner {
  max-width: 1200px;
  margin: 0 auto;
  display: flex;
  justify-content: space-between;
  align-items: center;
}
.footer-name {
  display: block;
  font-family: var(--font-display);
  font-size: 18px;
  font-weight: 600;
  margin-bottom: 4px;
}
.footer-tagline {
  display: block;
  font-size: 13px;
  color: var(--fg-muted);
}
.footer-note {
  font-size: 13px;
  color: var(--fg-muted);
}

/* RESPONSIVE */
@media (max-width: 900px) {
  .hero { padding: 60px 28px 56px; }
  .hero-grid { grid-template-columns: 1fr; gap: 36px; }
  .hero-right { flex-direction: row; }
  .hero-stat-card { flex: 1; }
  .philosophy { padding: 60px 28px; }
  .pillars { padding: 60px 28px; }
  .pillars-grid { grid-template-columns: 1fr; }
  .pillar { border-right: none; }
  .pillar:nth-child(3) { border-bottom: 1px solid var(--border); }
  .pillar:nth-child(4) { border-bottom: none; }
  .playbook { padding: 60px 28px; }
  .playbook-inner { grid-template-columns: 1fr; gap: 36px; }
  .playbook-badge { align-self: start; }
  .closing { padding: 72px 28px; }
  .footer { padding: 32px 28px; }
}

/* VIDEO HUB */
.video-hub {
  padding: 80px 48px;
  border-bottom: 1px solid var(--border);
  background: var(--bg);
}
.vh-header {
  max-width: 1200px;
  margin: 0 auto 60px;
}
.vh-eyebrow {
  display: inline-block;
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent2);
  margin-bottom: 12px;
}
.vh-title {
  font-family: var(--font-display);
  font-size: 36px;
  font-weight: 600;
  color: var(--fg);
  margin-bottom: 16px;
  letter-spacing: -0.01em;
}
.vh-sub {
  font-size: 16px;
  color: var(--fg-muted);
  line-height: 1.65;
  max-width: 640px;
}
.vh-trio {
  max-width: 1200px;
  margin: 0 auto;
  display: flex;
  flex-direction: column;
  gap: 48px;
}
.vh-card {
  background: var(--bg-alt);
  border: 1px solid var(--border);
  border-radius: 20px;
  overflow: hidden;
  display: grid;
  grid-template-columns: 280px 1fr;
}
.vh-thumb-wrap {
  position: relative;
  overflow: hidden;
}
.vh-thumb {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
}
.vh-badge {
  position: absolute;
  top: 12px;
  left: 12px;
  background: var(--accent);
  color: #fff;
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.05em;
  padding: 4px 10px;
  border-radius: 20px;
}
.vh-duration {
  position: absolute;
  bottom: 12px;
  right: 12px;
  background: rgba(0,0,0,0.6);
  color: #fff;
  font-size: 11px;
  font-weight: 500;
  padding: 3px 8px;
  border-radius: 12px;
}
.vh-body {
  padding: 32px 36px;
  display: flex;
  flex-direction: column;
  gap: 20px;
}
.vh-card-title {
  font-family: var(--font-display);
  font-size: 22px;
  font-weight: 600;
  color: var(--fg);
  line-height: 1.2;
}
.vh-phase {
  border-left: 3px solid var(--accent);
  padding-left: 16px;
}
.vh-phase-label {
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 8px;
}
.vh-script-text {
  font-size: 15px;
  color: var(--fg);
  line-height: 1.6;
}
.vh-cta-box {
  background: var(--accent);
  color: #fff;
  border-radius: 12px;
  padding: 16px 20px;
}
.vh-cta-text {
  font-size: 15px;
  color: rgba(255,255,255,0.92);
  line-height: 1.5;
}
.vh-notes {
  background: var(--accent2-light);
  border-radius: 10px;
  padding: 16px 20px;
}
.vh-notes-label {
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--accent2);
  margin-bottom: 10px;
}
.vh-notes-list {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 6px;
}
.vh-notes-list li {
  font-size: 13px;
  color: var(--fg);
  line-height: 1.5;
  padding-left: 16px;
  position: relative;
}
.vh-notes-list li::before {
  content: '→';
  position: absolute;
  left: 0;
  color: var(--accent2);
  font-weight: 600;
}
.vh-publish {
  max-width: 1200px;
  margin: 60px auto 0;
  background: var(--fg);
  color: #fff;
  border-radius: 20px;
  padding: 40px 48px;
}
.vh-publish-title {
  font-family: var(--font-display);
  font-size: 26px;
  font-weight: 600;
  margin-bottom: 28px;
  letter-spacing: -0.01em;
}
.vh-publish-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 40px;
  margin-bottom: 24px;
}
.vh-publish-col-title {
  font-size: 14px;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  color: var(--accent2);
  margin-bottom: 16px;
}
.vh-publish-steps {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 10px;
  padding: 0;
}
.vh-publish-steps li {
  font-size: 14px;
  color: rgba(255,255,255,0.82);
  line-height: 1.5;
  padding-left: 20px;
  position: relative;
}
.vh-publish-steps li::before {
  content: counter(step);
  counter-increment: step;
  position: absolute;
  left: 0;
  color: var(--accent2);
  font-weight: 700;
  font-size: 12px;
}
.vh-publish-steps {
  counter-reset: step;
}
.vh-publish-note {
  background: rgba(255,255,255,0.08);
  border-radius: 10px;
  padding: 16px 20px;
  font-size: 14px;
  color: rgba(255,255,255,0.75);
  line-height: 1.6;
}
.vh-publish-note code {
  background: rgba(255,255,255,0.12);
  padding: 2px 6px;
  border-radius: 4px;
  font-size: 12px;
}

/* RESPONSIVE */
@media (max-width: 600px) {
  .hero-right { flex-direction: column; }
  .footer-inner { flex-direction: column; gap: 12px; text-align: center; }
  .video-hub { padding: 60px 28px; }
  .vh-card { grid-template-columns: 1fr; }
  .vh-thumb-wrap { height: 220px; }
  .vh-body { padding: 24px 24px; }
  .vh-publish { padding: 28px 24px; }
  .vh-publish-grid { grid-template-columns: 1fr; gap: 28px; }
}
